![]() ![]() Everyone wants to see a great product connect with its audience, but if the book (print, eBook) version is not already doing so, it’s much more difficult to calculate the timetable for recouping the production cost of the audio version. Since there is an initial financial outlay for production and it is estimated that audiobook sales can account for 5% to 20% (sometimes reportedly as high as 35%) of an author’s sales, it follows that marketing and sales of other formats of the book should be generating satisfying returns, before you can expect similar interest and sales from listeners for the audiobook version. Q: When is the right time to make an audiobook version of my book?ĭoing a web search using the terms “should authors make audiobooks” turns up numerous articles that discuss audiobook production from an author’s perspective, including timing, advantages and a variety of methods to achieve a production. Opting to distribute exclusively with one network may garner the rights-holder/author a higher percentage, while selecting a wider network availability to broaden the reach usually reduces the percentage of the royalty for portions of your sales. Q: How are audiobooks sold and how do I get paid, as an author?Ī produced audiobook is sold online or sometimes to libraries by a distributor who then pays the rights-holder a percentage of sales. The narrator-editor team is at the core of the production, working in consultation with the author/rights-holder. Professionally mastered files ensure a consistent listening experience so that, for example, listeners don’t have to constantly adjust sound levels as they enjoy the unfolding story. The actual production is a collaboration of a narrator – a performer working with professional equipment in a studio or home-studio – and an editor – the post-production team member who edits the sound files, proofs the material to ensure accuracy and masters the actual sound files so they match professional standards. The recording is edited and mastered to become a retail-ready product. Then, an actor who has the perception, skill and storytelling talent to fulfill the intentions of the author narrates the story. It starts with the author’s words on the page. ACTRA Toronto is the largest of ACTRA’s independent branches, representing about 53% of ACTRA’s national membership. To this end, we provide contact information at the base of these notes for those seeking more information.ĪCTRA is the Alliance of Canadian Cinema, Television and Radio Artists, a Canadian labour union representing performers in English-language media with 22,000 members working in film, television, radio and all other recorded media. Yet, since ACTRA narrators are integral to audiobook production and the union works with members to help facilitate opportunities as well as ensuring safe and fair working conditions, there is an initiative to help grow the industry through education and by introducing employers to production options that involve our extraordinarily talented ACTRA members. Not directly, just as publishers don’t produce audiobooks – production companies do. The audiobook industry throughout North America is booming with steady, double-digit growth. In the past two years, dozens of projects have been produced with ACTRA members through ECW Press and its alliance of Independent Canadian Publishers as well as Penguin Random-House Audio, and other publishers. Choosing an ACTRA professional narrator is the surest way to turn your book into a work that will be enjoyed by audiences for years to come.ĬONTACT AN ACTRA TORONTO BUSINESS REPRESENTATIVE for more information on how to bring your book to life.Īudiobook FAQ Q: Are Audiobooks “A Thing” in Canada? It’s a performance that can make your book stand out from the competition.ĪCTRA members have been telling stories for 75 years and have diverse voices and talents. “An overwhelming 95.3% of listeners consider the narrator “very important” (57.8%) or “somewhat important” (37.5%) when selecting an audiobook.”Īn audiobook is more than just a reading of your work. “With most audiobooks having just one narrator and the average audiobook being numerous hours long, we wondered how much listeners care about the narrator.” Listeners judge an audiobook by its narrator when selecting a great listen.īookNet Canada’s 2nd Audiobook research survey notes: Great narration makes an audiobook and ACTRA Toronto members are great narrators, setting the standard for audiobooks in Canada. ![]()
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